Many people troll because it gives them that buzz. The type of buzz you might get when knocking your neighbours doors as a child and running off.
This can be a mutual experience – a battle of wits if you like. Sometimes a reader will post a comment to your website to try to trip you up, prove they are smarter than you, or otherwise to point out some flaw in your approach. These people are often up for consensual trolling.
They may say something to be sarcastic or say something that is so obviously intended to be fallacious there is a feeling inside your belly to go that one better. In the image below is an example of one such incident on Crocels News, which I am editor-in-chief of.
You can see that one of our readers, known as Catie, posted a sarcastic and cynical comment saying, “How is this even news? What is your next headline going to be ‘reader posts worthless blogpost’?” You can also see that following this we posted a news article called, “Readers post comments on ‘worthless’ blogpost“, which featured exactly the same content they were complaining about, with a near exact use of the news article title they cynically and sarcastically suggested we would probably post! As you can see, the user, Catie, responded to this post, which means the trolling exercise was successful!
The general rule for this type of trolling is to always try to please your users in the way they least expect it – by taking what they say literally, or otherwise out of context.