Category Archives: Webmaster Tutorials

Online Community Moderation

Online Community is a part of Social Media where lots of chances are offered to every user.

It has become a supplemental form of communication between people who wants to keep in touch with their friends, loved ones or business partners. An online community provides an easier and more accessible way of communication. Furthermore, online community has become the center of gathering and sharing same interests that incorporate business, products and services. However, these advantages can also lead to multiple problems.

The most common problems with online communities are trolling where disruptive users post unrelated text and malicious photos. Another problem is the cyber bullying. It is done by posting distasteful content to harm, insult and offend other people. This unlawful activity remains annoying to other users. Since an online community site is for everyone, publishing such content are complimentary, disruptive users always have the chance to overpower an individual or even a group of people. They use multiple accounts or even hide their identity to impose unlawful and undesirable activities. Online problems continue to exist because they believe that they always have the right to speak. There are online policies and sanctions implemented by website owners, but still trolling and cyber-bullying remains untreated. With these thousands of people who violate rules, it is difficult to track them right away. Thus, an abusive user who breaks policies of a website can be kicked from the site; again they can always create a new account and make troubles among users. Indeed, online problems will never overcome without proper community management and accurate content moderation.

Moderation promotes protection to every user as well as maintains the reputation of brands. It can prevent abusive users to take advantage of anonymity and the use of multiple accounts. Every user and content is monitored and filtered to avoid offending and harassing others. Moderation has lots of benefits to offer not only to protect every user and brand but also adds credibility to a certain website or community.

Online Moderation Services can be very helpful in achieving a successful online community.

“The Service” assures to enforce “Terms and Conditions” effectively and impose sanctions fairly that every user will be responsible to follow policies to maintain a vigilant and welcoming community. Effective moderation can add value to communication, sustainability, human and company services. Start moderating your online community by the help of expert moderators from Online Moderation Services! They assure to provide a 24/7 service and guarantees to promote an efficient and wondrous community.

Further information

Wendy Angela Dapnisan is a company writer at New Media Services Pty. Ltd. and invites readers to learn more about online moderation by visiting www.onlinemoderationservices.com and avail of WWW Moderation. Read the entry for Wendy Angela Dapnisan in the Who’s Who of Internet trolling.

5 Ways to Turn Negative Social Media Feedback into a Positive

I once went to the wedding reception of a college friend. Everyone I knew in college was there. The evening was going well as we enjoyed wonderful food, great wine, and dancing.

Halfway through the night my friend’s uncle decided a toast was necessary and staggered up to the DJ’s station. While dancing awkwardly to Men Without Hats the entire crowd stopped to listen in horror as my friend’s uncle gave the most brutally honest toast imaginable. Unlike my friend’s uncle, negative social media comments can’t be tackled and dragged off the dance floor.

Likewise, businesses are no longer dictating but rather listening and conversing with their customer base. By opening your company up for this conversation you also leave the ability for consumers to complain – loudly and publicly. What should you, as a company, do then? Below are five ways to turn that negative feedback into a positive experience.

Identify

Being able to identify the intent of the negative comment should be the first step. Does the commenter have a legitimate complaint about your service or product, and is he/she looking for a solution? Perhaps a suggestion in the form of constructive criticism is how the commenter decided to express his/her concern. Last, there are individuals that have no legitimate reason for complaint and have decided to troll or spam their message through the social media venue.

Humanize

Try understanding where the commenter is coming from instead of deleting or being overly defensive. Humanizing the response adheres to the guidelines that social media is a conversation first and foremost – rather than a way to espouse misplaced hostility. An understanding response takes the wind out of the criticism and gives you the opportunity to spin the comment in your favor.

It is always necessary to deal with a straight forward problem. Whether the message is highly personal or a general friendly clarification depends on the scope of the problem in the public’s eyes.

Conversely, others may perceive the way your company does something a certain way as a problem. This should still be addressed with an explanation of why those actions are done in that specific way. A customer pointing out a suggestion through constructive criticism should always receive a response. Although you usually can’t implement the proposed suggestion, letting the customer know you are listening is the key.

The only time a response is not warranted is when an individual leaves a trolling (unseemly) comment. These people are not actively looking for a response to a problem nor have any ideas on how to improve your business. By replying you will only manage to fuel an ongoing slanderous fire.

Promptness

The ability to promptly address a problem serves two purposes:

1) It shows the commenter that you are attentive to their needs.

2) It lessens the time in which the commenter can continue to complain without any response from the company’s side. A great way to quickly and efficiently follow any and all mentions of your business is to set up a reputation monitoring dashboard using Google alerts. Marty Weintraub has laid out the ground work to monitor your social media by showing you how to make an excellent monitoring dashboard.

Involve your Audience

The best defense is a good offense. Allowing your customer base to address their concerns directly to you can stop many complaints through public social media sites. Sending out surveys to a small group of individuals within your customer base and creating white papers from the data will serve as reference points that customers and you as a company can use to confront problems and questions. This new approach goes one step past the frequent questions and answers and makes the customer feel more involved.

Do not delete

Finally, it may seem very tempting to sweep all the negativity under the carpet, but your customer base will notice that trend far quicker than you may think. Depriving your customers from being social on a social media site seems rather pointless, does it not? Learning to embrace negative comments and turning them into opportunities to show customers that your company cares can’t be accomplished by deleting and pretending the comments, and the problem, never existed.

As social media continues to improve and define the way in which we interact with each other, both in B2B and B2C, people will have to adapt and learn how to best approach problems in such a public forum. If you have any additional advice or stories of how you combated a negative comment I would love to hear about it.

More information

Jordan is the new kid on the block not to be confused with Jordan Knight, original band member for NKOTB. He, apparently, enjoys early 90’s boy bands and obscure awkward humor. Jordan is also a fan of social media and Search Engine Optimization. He continually tries to give us articles about 80’s cartoons and, oddly enough, unicorn fan art. Since he’s our new social media strategist we tend to just keep the articles dealing with Social Media, SEO, SEM, Web Design, and any other fun things that actually pertain to the internet. He’ll get it eventually, we’re sure of it. He works with us at Nurelm, Inc. a growing Internet software and services firm that develops easy-to-use Web-based tools for non-technical business professionals. Check out www.nurlem.com for more info or say hi to the new guy at jordan@nurelm.com

Getting your election campaign online for low cost

We are all told that the Internet is the “future of campaigning”, yet many fail to realise it can be part of the present as well. Getting a dedicated and affordable website is a tough challenge, especially with tight election budgets, so this article will help candidates find ways of making the grade without breaking the bank.

Labour Party
One of the major web agencies that are dedicated to supporting the Labour Party and its members and candidates is ePolitXDesign. They have cut the costs of many an election candidates election spend. For instance, it was reported that the Labour Party in Rhondda Cynon Taf secured an exceptional website with high quality professional photography from ePolitiXDesign for only £180. They went on to gain a landslide victory, showing that discount web design can make a big difference.

ePolitiXDesign provides discount web solutions for Labour candidates with low maximum expenses limits

ePolitiXDesign provides discount web solutions for Labour candidates with low maximum expenses limits

Ethical candidates
One of the newest and most effective companies for providing services to ethical candidates, such as independents is The Crocels Press Limited. For under £800 they designed and delivered 2500 leaflets for independent candidate Jools Jones, and also provided her with a free website to reduce her dependence on printed materials.

A Warning
All of the providers using WordPress as the platform for their discount websites, which as is shown in this article one can access for FREE from WordPress directly without the use of an intermediary:

 

How to get a premier website for free using WordPress

When people decide to commission a website agency to make a website for themselves or their business, there are usually a few core things they want:

  • To be able to easily update it with no further cost
  • To have an attractive design that keeps customer interest
  • To be optimised to attract and maintain visitors

All this is achievable for FREE using WordPress.com.

When you set up a free website at WordPress.com you will get given a website address like: lorem-ipsum.wordpress.com. You can then pick your own web design (i.e. Theme) from their gallery of designs.

One of the best features of WordPress.com is that it gives you time to see whether WordPress works for you, so you can then decide whether you want to take advantage of its more advanced services. This can include having a domain name you have bought redirected to your free WordPress website. If you don’t have your own domain you should register one with a reputable provider, such as Domain Monster, and then you can just pay WordPress a small amount each year to have the domain you buy (e.g. lorem-ipsum.com).

Another good feature of WordPress.com compared to buying from a dedicated website firm is that you have access to a whole community of people ready to help you out. This means you won’t have to pay higher charges just to get what you want from your website. You can even bypass the website designers all together and easily create your own web design.

Onwards and Upwards
There are something WordPress.com can’t do – And that is does not allow you to use the Themes and Plugins on WordPress.org. You would need go to Internet contractors, like VECC, who can help you find a web agency that help take you to the next step – of having your WordPress site hosted on a dedicate server, with any feature you want.

Making your own splash page using Microsoft PowerPoint

I often hear stories of people who have commissioned someone to develop a ‘splash page’ as an introduction to their website that get ripped off by paying in advance for it and then the Web designer not doing it properly. This article will tell you how to make one yourself using Microsoft PowerPoint, which you can buy on its own or as part of the Microsoft Office bundle, in some cases for less money, from e-commerce websites like Amazon.co.uk.

Microsoft PowerPoint has some very advanced features for making animated presentation files for speech making. You can use things called ‘transitions’ to animate from one slide to the next. You can insert sounds. And you can also add video and images to create more visual effects.

If you know how to do these things, which you can discover in books on Amazon, then the next step is to convert your PowerPoint presentation into a Flash animation.

This is most effectively done through using Adobe Captivate. This is quite pricy to buy for long-term PowerPoint conversion, but for a one off splash page for a single website, you can download a thirty day trial, which will give you full access. Alternatively you can go to website agencies that have specialist knowledge in using Adobe Captivate, such as Glamorgan Blended Learning Ltd.

Model terms and conditions for contingent workers providing their services on a sub-contractor basis

This document if forming part of an agreement between your business and a sub-contractor should help you meet HRMC’s rules on employment status, making it difficult for them to say that the person you are engaging should be employed by you.

Model Terms and Conditions for Contingent Workers working as Sub-Contractors

How to make your website comply with the EU Cookies Directive for FREE

If you have a website in the European Union, you will need to upgrade it to only collect cookies if your website user gives you permission. If you have bought a website since 26 May 2011 this feature should come as standard, so ask your website designer if you think they haven’t complied with the law. Even worse, some website agencies are charging hundreds of pounds to their customers when it only takes a few minutes to do. Here is how:

WordPress

Add a Privacy And Terms anad Conditions Policy
At the top of the screen hover over ‘New’ and select Page. Type the word ‘Privacy’ into the box saying ‘Enter title here’. Click the ‘Visual’ tab and copy and paste our FREE terms and conditions into the main text box, and click ‘Publish’.

Install the Plugin
Log-in your administrator account for your website by typing /wp-admin/ after your domain name and logging in, and then go to the Dashboard. On the left hand side you will see an option called ‘Plugins’ – click it. At the top of the screen you will see ‘Add New’ – click this. You will then see search box. Type ‘Cookie Control’ into the search box and click ‘Search Plugins’. You will see a plug-in of the same name by ‘@sherred and Civic UK’. Click ‘Install Now’. Then Click ‘OK’ when the box pops up. You will then be redirected new page. Click ‘Activate Now’.

Configure the plug-in
On the bottom left-hand side of your screen will be a button called ‘Cookie Control’ – click on this. Scroll down the screen to where it says ‘Privacy Page.’ In this textbox type: /privacy/
Change the other settings as per your requirements – they are self-explanatory. Click on ‘Save Settings’ – you are now compliant with the EU law!

Other websites
It is impossible for us to advice you on how to fix all websites for those without technical skills, but here is what you can do if you are able to edit your website’s code and upload new files. Download this file (usually a ‘right-click’ and ‘save’ option). Upload it to the ‘root directory’ of your website. Add the follow code to your website’s template, or insert it in each page as appropriate.

<script type="text/javascript" src="/cookiewarning.js"></script>

Don’t forget to copy and paste our FREE terms and conditions to your website and edit them with your business details. When you have done this you’re compliant.

Top 5 Questions to Ask your Website Designer

There are a number of unethical website designers out there, who will charge you through the roof for a substandard service, knowing it is unlikely you will catch on to them withholding information from you or misrepresenting things to you. Before you take out any agreement with a web designer, ask them these questions first:

  1. “Do you register my domain name in my name or yours?” – Many website designers register domains in their name, so that if you leave them you have to pay a lot for it. You can buy your own domain much more cheaply from Domain Monster, who also allow you to configure your domain name for free to direct to any website designer’s server. Beware of anyone who asks for you to change the ‘TAG’ because they’ll be likely to be trying to transfer ownership from you to them!
  2. “Do you offer free email with my domain so I don’t to use my old address, such as from Hotmail or Yahoo?” – Many website designers will try to cut down on their costs of providing you with a website that requires you use your old email address, such as the free ones you can get from Yahoo! or Hotmail. The best ones will let you have an email address to match your domain name or allows you to use the one that already matches your domain if you are upgrading your website.
  3. “Can I buy only the website design from you and host it with someone else instead?” – Most website developers only take a couple of hours to design your website as a ‘CSS Theme’, and then charge you a lot of money to host it, so they can make huge profits. A good web designer will let you host your website with whoever you want. Some unethical website designers charge £350 per month for web hosting, when for the same service you can get it yourself from Domain Monster for only £2.99 per month for a basic website!
  4. “Do you use an open source system like WordPress?” – Many website designers will sell you websites they have created rather than use open source ones like WordPress. With WordPress you can update it yourself for free, and you can update it to the latest version of WordPress at the click of a button. Unethical website designers sell you their own proprietary system knowing you will have to pay them to update it, or fix it if things go wrong.
  5. “Can I keep my old website up and running while you design the new one?” – Most good website designers will have what is called a ‘testing server’. This means they can show you what your new website looks like, and allow you to test your website before it goes live. The unethical website designers will shut your old website off, meaning you could lose your current customers, knowing you will be desperate to get it back online, and pay more to do so. With a good website designer, the most your website should be offline for is two-hours, which is how long it takes for the Internet to know the settings have changed.

If your website designer answers ‘No’ to most of these then you should seriously think about whether you want to use them. Some unethical website designers will simply be good at marketeering and will drag you into something that is more costly than it should be. I know someone who agreed to spend £40,000 on a website, with 50% match funding from tax payers money, for a website he could set up himself for free using BuddyPress and WordPress, and paying only £8.99 for the domain name and £8.99 per month for the web hosting from Domain Monster! Some people might find it daunting setting up these themselves, but if you can find a website designer able to answer “yes” to all the above, they should be able to do it for you at a reasonable price. The best website designers, and those who are most ethical, are those who are Chartered. When you find a website designer, check whether they are on this list or this list on the Chartered Institute for IT’s website. If they are, you have a very strong chance they will be able to answer “yes” to all the questions above.

How to Deal with Negative Online Reviews

Many companies that have run daily deal marketing have been flooded by adverse on the internet opinions and it is thought to be one of the significant disadvantages to operating a daily deal.

Treat each client as if they are going to create an evaluation of your company in a significant book.

Every single individual who walking in your entrance has the ability to create an evaluation of your organization that could possibly get huge visibility. Do everything in your energy to create sure that each of your customers get outstanding service. Managing daily deal marketing can produce a huge, excellent, social networking buzz; so have the mind-set that each client is a popular writer and endeavor to make an impression on them.

Respond with timeliness.

Never neglect and on the internet evaluation. They will not just go away. Instead react quickly and personably. You should have Search engines Signals set up for your organization so that you are informed as early as possible when someone contents a bad evaluation. Replying in regular basis works with opinions that are excellent, also. If someone simply leaves an excellent evaluation about your organization, reply to them and thank them and encourage them to come on back in to your company and carry 7 friends when. The only time you would want to absolutely neglect a bad evaluation is if it is absolutely apparent that the individual making an evaluation is insane or just an internet troll.

Do not start a conversation.

Starting a conversation on a community with an annoyed client will do you no excellent. Everyone is aware of that the client is not always right, but if you have to confirm it publically, they are definitely not going to be a client any more. Illustrate powerful concern for the client, let them know that you understand they are disappointed, and want to do everything in your energy to create it right. If possible, carry the community conversation to a private conversation via email.

Make it right.

Refund the client or give them a lower price on future alternatives. Do your best to confirm to this individual that you have them, the client, in mind and it is you’re most important to gain their regard. Often times, a dissatisfied client who becomes a chattering fan can become your greatest supporter.

Learn from the excellent and the bad opinions.

It is frustrating to see a bad evaluation. Do not let it carry you down. Instead, understand from the adverse reviews and take advantage of the excellent reviews.

Further information

This article was written by Marc Horne.

How to troll your website’s users

Many people troll because it gives them that buzz. The type of buzz you might get when knocking your neighbours doors as a child and running off.

This can be a mutual experience – a battle of wits if you like. Sometimes a reader will post a comment to your website to try to trip you up, prove they are smarter than you, or otherwise to point out some flaw in your approach. These people are often up for consensual trolling.

They may say something to be sarcastic or say something that is so obviously intended to be fallacious there is a feeling inside your belly to go that one better. In the image below is an example of one such incident on Crocels News, which I am editor-in-chief of.

An example of how to troll your users. Courtesy: Jonathan Bishop Limited.

An example of how to troll your users. Courtesy: Jonathan Bishop Limited.

You can see that one of our readers, known as Catie, posted a sarcastic and cynical comment saying, “How is this even news? What is your next headline going to be ‘reader posts worthless blogpost’?” You can also see that following this we posted a news article called, “Readers post comments on ‘worthless’ blogpost“, which featured exactly the same content they were complaining about, with a near exact use of the news article title they cynically and sarcastically suggested we would probably post! As you can see, the user, Catie, responded to this post, which means the trolling exercise was successful!

The general rule for this type of trolling is to always try to please your users in the way they least expect it – by taking what they say literally, or otherwise out of context.